Music Video Analysis

This video opens with a projection of the drummer, the colours in the projection add to the mood and feeling of the intro to the song. The projection is shot in a backstreet, this could show us something about the band and the mood they are trying to set to the listener. The next shot is also a projection of the main singer. The lighting in this shot is flicking this adds an effect to the video making it look like a projected film. Throughout the video we see various members of the band playing musical instruments, this fits in with the genre of the song. These clips are all projected onto various objects and locations that could relate to the band and their music.
This song gives off a calming vibe, this is backed up by the long camera shots and the calming effect of the projection, this works well in contrast with the rural and run down areas that they are being projected on meaning that the two visual aspects contradict one another. During these projections we can see members of the band, here we see stereotypical clothing that we would expect to see on these types of bands. We also see the band members playing instruments, again this is one of the main conventions of a rock song. When the music becomes heavier and the singer comes above the other vocals the lights in the projection become more frequent almost like a strobe light, this backs up the music and helps the video support the song genre. Throughout the video there are various colours that are used and flashed on the projection to match the drumbeat. for example when the song starts colours in the video become clear and the projections become more blurred and sepia.