Music Video Analysis

http://youtu.be/tWE68hwS8wA

This video opens up with close ups of the band members playing their instruments, in a dark what seems to be an open space and they are lit up upon it. amplifying a sombre mood within the song. the video consists of a lot of meat shots of the band, promoting them, it also has a lot of medium and long shots of the whole band or one individual. The camera fades in and out of focus when the singer starts, emphasising the focus on him as the focal point of the band whilst cutting into short shots of the other band members, showing that in terms of selling the band they are less significant than the singer.

this video conforms with other videos you would expect to see within this genre, as it shows a kind of stage performance of the band which you would expect to see in this metal/hardcore genre. This shows what the band would be like live, so it sells themselves even more and would perhaps make people want to see them live, due to how much energy and effort they put in to this performance.

The video does conform with Andrew Goodwin's theory of music videos, as there is a lot of meat shots of the lead singer, who again is the focal point of the video, who people are most looking forward to see, however it does contrast to another point of Goodwin's theory as with there being no women involved in the video there is no aspect of voyeurism of females.